Imagine… a super powerful tool that attracts “Perfect Fit” Prospects onto your email list and fills your pipeline… automatically.

With your Client Value Carrot in place you can expect to experience…

Cheaper lead costs…

Higher quality leads…

More opt-ins…

A constantly filled pipeline…

Higher open rates…

Increased engagement…

More sales…

Without quoting or having to “beat” the incumbent agent…

And even working with clients that are more enjoyable, more profitable, and renew year after year.

And the reason why this is possible is because the Client Value Carrot is designed in a way that attracts quality, profitable prospects onto your list, and most importantly… Prospects who you can turn into pre-sold leads ready to talk with you and do business with you.

The other good news is that this process is super simple and fast.

What’s more, you’re not going to be creating a ton of content for your Client Value Carrot. When it comes to effective carrots (or “lead magnets”) – less is more.

So it’s going to be short, fast to make – but packed with power!

Further, this process may take you up to an hour or so your first go through. But once you’ve done it once, should you need or want to create more Client Value Carrots, you can literally do them in minutes.

And why would you want to have more than one Client Value Carrot?

Here’s the thing…

The reality is there’s no such thing as a ‘magic bullet’ solution.

Meaning… This will take some testing and tweaking to get right.

But if you’re willing to take a little action and you follow this proven process, it shouldn’t be too hard to get right in a short amount of time.

So are you ready?

Keep reading to discover how to create the Perfect Client Value Carrot.

Client Value Carrots:
4 Parts You’ve Got
to Get Right

1. A Great Client Value Carrot Focuses on Your “Perfect Fit” Client

The biggest problem I see with lead magnets/Client Value Carrots is not that they don’t generate leads – it’s that they generate the wrong leads. You can’t just put anything out there.

Just because it’s generating opt-ins doesn’t mean it’s a good lead magnet.

Read that again.

With the wrong lead magnet you can fill your pipeline with “tire-kickers” who have no money, have a major loss ratio or impossible coverage/ placement challenge, or are simply using you to keep their current broker honest and competitive.

So your Client Value Carrot should attract your “Perfect Fit” Client who wants what you have and isn’t looking to use you as just another agent to get the lowest quote for coverage. And they are hungry for change. They are ready and willing to fire their current broker.

And that brings us to the #1 piece you must get right but virtually no Commercial Insurance Advisor does…

If you want to attract your “Perfect Fit” Client, you’ve got to identify specifically who that “Perfect Fit” is.

Meaning… You’ve got to picture your “Perfect Fit” as one single person!

Think of your ”Perfect Fit” Client as a ‘bulls eye’ on a dartboard…

When you define them as one person/one business, you’ve just identified the bulls eye you’re going after with your marketing message. Your goal becomes a lot clearer and easier because you know what to aim at.

But if you don’t identify your “Perfect Fit” Client it’ll be like playing darts blindfolded with a moving target.

Everything becomes a lot harder… Your marketing message will be muddled, you’ll rarely hit the mark, and you’ll rarely get a “Perfect Fit” Client onto your list and into your pipeline.!

This is the #1 mistake Commercial Insurance Pros make!

Especially when it comes to attracting profitable, long-term clients open to change and willing to fire their current agent.

If you want profitable, long-term clients you’ve got to understand that they have different business challenges and different priorities. And because of that – they have different challenges and problems than clients who are less desirable.

For example, a CEO or CFO of a top home builder in your area might be struggling with the challenge of hiring, motivating, and controlling Labor costs.

Create a free guide called, “Leading San Diego Home Builder CFOs Speak Out: How to Hire Motivate, and Compensate the Right Employees While Keeping Labor Costs In Check” could be the winning Client Value Carrot that attracts profitable home builder decision makers.

So the first step to attracting your “Perfect Fit” Client, is defining your “Perfect Fit” Client.

And, if you haven’t already done so, you want to do that down to just one person. Yes, you’re going to literally define your “Perfect Fit” Client as one person down to their name, age, location, interests, fears, frustrations, desires etc. etc. This is your bulls eye.

But again, we need clarity on that bulls eye (your one “Perfect Fit” Client). And once you’ve done that in the template below, you’ll be in a great position to discover and create an extremely effective lead magnet.

Don’t skip this step – it’s vital to your success.

2. A Great Client Value Carrot Solves a Unique Problem

After you’ve defined your “Perfect Fit” Client, we need to attract them to your list without attracting everyone else as well (i.e. the “tire kickers” and “Quote with No Hope”). And the way we do that is by focusing on helping them solve a problem only they have.

Focus on delivering value. Help them get a fast solution or insight into their ‘unique problem.’

By solving a unique problem only they’re interested in having solved, it attracts them, and pushes everyone else away.

And we touched on that in the last section … It goes without saying that a lead magnet entitled,“Leading San Diego Home Builder CFOs Speak Out: How to Hire Motivate, and Compensate the Right Employees While Keeping Labor Costs In Check” is going to attract top San Diego Home Builders…and repel all other prospects.

So by identifying a unique problem only your “Perfect Fit” Client wants solved, you attract them, and repel everyone else.

3. A Great Client Carrot is In Alignment

So let’s say you want to attract San Diego Home Builders…

But do you want to attract ANY type of home builder in San Diego?

No you want to attract the right type of home builder that’s going to be interested in your risk management and insurance services.

For example, you could use a Client Carrot called, “10 Tools to Home Builders Use to Manage Labor Costs,” and that will certainly attract Home Builders – but if you’re targeting IT firms, that ain’t going to bring in the right type of prospect for you, is it?

Why?

Because that lead magnet has nothing to do with IT firms!

So the goal here is not just to bring in any kind of commercial insurance lead, but “Perfect Fit” Clients that fit your target market and those who are hungry and open to change. (willing to consider firing their current broker)

To do this, your Client Value Carrot must be aligned with your target market and the service difference you provide.

Or another way of saying that is – what you promote on the front-end of your business (your lead magnet/Client Value Carrot) must be in alignment with what you promote/promise as what you do differently in the market.

That way, when you bring prospects in, it’s a natural progression for them to jump into your products and services.

And the way to make sure it’s in alignment is to choose a unique problem that’s related to your niche/topic.

4. A Great Client Value Carrot Provides an ‘Instant Answer’

READ THIS SECTION CAREFULLY:

One of the big mistakes Commercial Insurance Pros make is that they try to solve ALL their prospects problems with their lead magnet. They think “the bigger problem I solve with lead magnet, the more attractive it is to my prospects.”

No no no.

Creating some 70 page e-book or 3 hour training and calling it “The Complete Unabridged Guide to Risk Management, Safety, Loss Control and Reducing Insurance Costs for Home Builders” or “How to Save Money on Your Insurance” (AKA: providing them a ton of content they can’t implement NOW) is only going to make them think…

“Too much, too general… I don’t have time for this.”

And that is usually enough to stop them from opting in, or if they do opt in, they won’t consume your free Client Value Carrot!

So having a big, comprehensive, general “catch all” lead magnet with a ton of content is a great way to…

1) reduce opt-ins 2) increase lead costs and 3) not get your lead magnet consumed.

But that’s what makes this so great is…

You don’t need to write some elaborate Client Value Carrot that takes weeks to create for you to attract your “Perfect Fit” Client!

You can do it with a simple 1-2 page PDF that takes you 15 to 30 minutes.

Your Next Step: Take ACTION

Grab the 8-Step Client Value Carrot Template

It’s a Google Doc. Click “File”, then “Make a Copy” to work on creating your Client Value Carrot… and start attracting “Perfect Fit” potential clients.