Build Your Trust Calling Card When calling on a new potential client, you want to be positioned as the “Obvious Expert”… THE Trusted Authority Advisor. How do you do this? Create a Shock & Awe Package that shows the potential client that he/she would be a fool not to listen to you, consider your insights and … Read more
Imagine… a super powerful tool that attracts “Perfect Fit” Prospects onto your email list and fills your pipeline… automatically. With your Client Value Carrot in place you can expect to experience… Cheaper lead costs… Higher quality leads… More opt-ins… A constantly filled pipeline… Higher open rates… Increased engagement… More sales… Without quoting or having to “beat” … Read more
The way B2B buyers buy high-ticket, complex services has changed. It’s no longer a straight-line, transactional process. Now, B2B buyers have access to online information to conduct research and evaluate their options… Without having to talk to or rely upon a salesperson. Let’s look at the 6 key steps of how B2B buyers go about … Read more