Last week, we looked at the 6 steps to Win Friends on LinkedIn. Now here are the 10 time-tested principles on how to Influence People from the all-time best selling “self-help” book: How to Win Friends and Influence People 1. The Only Way To Get The Best Of An Argument Is To Avoid It Leave the arguments … Read more
Part 1- Next Week… Part 2- … and Influence People Jeff Bezos often hears this question: “What’s going to change in the next 10 years?” Bezos responds… “The more important question is: ‘What’s NOT going to change in the next 10 years?’” B2B Sales and Marketing has certainty changed over the past 10 years. Sales … Read more
Congratulations. Well played. Your LinkedIn Profile passed the 3-Second test. You’ve instantly grabbed the attention of the visitor to your Profile. Now the next test is key. How do you persuade them to take action? To connect or Follow you? To subscribe to your newsletter? To schedule a call with you? It’s making your About Section … Read more
You know how to pass the LinkedIn Profile 3-second test. Now, the question is: How do you get potential clients to visit your Profile? LinkedIn and social media platforms are great tools to find and grab the attention of your prospects. However, your goal is to take your prospects off of LinkedIn. You want a … Read more
There are only two types of LinkedIn Profiles: 1. A Profile that Costs you Business.2. A Profile that Attracts Business. Your Profile costs you business if it fails. Let’s look at the six key ways to turn your LinkedIn Profile into a Client Attraction Engine. 1. Jump-Start Your Activity If you aren’t getting prospects to visit … Read more
Fail the 3 second test… And watch potential clients silently slip away to your competition. What’s the LinkedIn Profile 3-Second Test? In 3 short seconds, does your LinkedIn Profile grab the attention of your “Perfect Fit” potential client? Does your LinkedIn Profile INSTANTLY answer these questions: 1. Who are you? 2. What do you do? 3. Are … Read more