Last week we talked about how to squeeze more clients and income out of you most valuable business asset:
Your client and strategic partner relationships.
Now let’s look at how to get the most out of your most valuable personal asset:
Your Time.
Sahill Bloom, author and venture capitalist,
(743,000 Twitter Followers, 110,000 LinkedIn Followers, 123,000 newsletter subscribers)
suggests adopting a mindset shift regarding time as your most precious asset.
You have the opportunity to turn how you use your time into a competitive advantage.
Each and every day.
We all have 24 hours that reset every day.
You get to use ’em, squeeze value juice out of each minute.
Or waste ’em and lose them forever.
So let’s look at how to get the most out of the 24 hours we’re given every day.
4 Ways to Leverage Your Time
Here’s the thing to realize about managing your time.
“The typical person earning $100,000 a year spends the vast amount of time doing $10 per hour tasks, a decent amount of time doing $100 per hour jobs, and occasionally- and somewhat accidentally- executing highly productive $1000 per hour tasks.” – 80/20 Sales and Marketing, Perry Marshall
So the key is to recognize the tasks and jobs you’re doing and the value of these tasks.
And then focus and position yourself to spend more time doing $1000 per hour or even $10,000 per hour work.
$10 per hour tasks: Administrative paperwork, doing basic level research such as finding names and email addresses for a prospect list.
$100 per hour jobs: Solving a pressing problem for a key client; talking to a qualified prospect
$1000 per hour work: Negotiating with a qualified prospect; building your sales and marketing funnel
$10,000 per hour work: Public speaking (live or webinar); Negotiating a joint marketing deal with a strategic partner or exclusive deal with a key vendor
Examine how you spend your time during the day.
Identify the hourly value of each of the tasks you typically do.
Then, figure out how to leverage your time.
$10 per hour tasks must be either automated , delegated, or outsourced.
It’s a must if your goal is to crack a multiple six figure income.
Many $100 per hour jobs can also be delegated or better handled with setting up step-by-step processes.
Your goal is spend the vast amount of your time doing $1000 and $10,000 and hour work.
Doing these tasks demands a higher level of focus, thinking and energy.
You gotta bring your A-Game when negotiating a deal with a major new client.
It takes clear thinking to map out the steps in a buyer’s journey to put together an effective sales and marketing funnel.
If you’re on the stage or live on a webinar, bringing a laser-focused energy makes all the difference.
Leverage Time with Energy Management
It’s tough to be on your A-Game for an entire 8-hour day.
Also, it’s impossible to completely eliminate $10 and $100 per hour tasks.
The trick is to recognize your energy peaks and lows and schedule your tasks accordingly.
If you’re high energy in the morning, push to schedule webinar presentations and key new client presentations and negotiations in the morning.
If you zone out after lunch, consider doing client and prospect follow up calls in the afternoon.
What’s Better… Habits or Routines?
You hear lots of talk about time management habits or hacks.
> Plan your work, work your plan.
> Focus on one task.
> Don’t check your email before Noon.
> Shut off Social Media.
But to truly become a master and control your time it takes more than unconscious habits.
It demands intentional routines.
Intentional routines that set you up for success on $1000 and $10,000 per hour work.
Think and create Personal Power Processes.
The 3 Key Personal Power Processes
There are three key time management areas to master.
1. Your Night Time Routine.
2. Your Morning Routine
3. Your Most Important Needle Moving Activity (maybe more than one of these?)
End of the Day/Night-Time Personal Power Process
You set up tomorrow for success with how you end today.
Here are a couple of ideas for this Personal Power Process:
> Review wins and areas to improve.
> Plan tomorrow.
> Spend quality time with family.
> Personal time- workout, play/listen to music, read etc.
> Visualize a successful day tomorrow.
Morning Personal Power Process
What do you do every morning to put you in position to experience a great, successful day?
> Take a walk
> Mediate
> Cold Shower?
> Workout/Yoga
> List what you’re grateful for
> Journal- Brain dump your thoughts and ideas
> Go to the movies- Review images of your Future Vision
> Review and visualize your daily plan
Your morning routine is focused on getting your mindset in the right place; and jump-starting your energy to accomplish the tasks ahead.
Key Needle Moving Personal Power Process
What are the specific steps you take to prepare to close a deal with a major new client or deliver a speech or webinar?
> Meditate to focus, clear your head, and find calm?
> Review past webinars/speeches you’ve successfully delivered?
> Read inspirational quotes or portions of a book?
> Listen to inspiring YouTube videos to fire you up?
> Sing “We Are the Champions” along with Dirk?
Again, what puts you in the best mindset space and brings you peak energy to bring the A-Game you need to win?
Tap Time and Energy Power Boosters
Running full-tilt every day is a sure way to flame out.
Even going with your hair on fire for a full 8-hour day is tough.
Schedule in “white space” in your daily calendar.
Schedule time to take a 30-minute walk, escape to the gym over lunch for a workout to give your afternoon an energy boost.
Leave reflection space between calls and appointments.
Take mini-mind vacations every day to keep you fresh and re-charged.