Congratulations. Well played.
Your LinkedIn Profile passed the 3-Second test.
You’ve instantly grabbed the attention of the visitor to your Profile.
Now the next test is key.
How do you persuade them to take action?
To connect or Follow you?
To subscribe to your newsletter?
To schedule a call with you?
It’s making your About Section ALL about your “Perfect Fit” client.
If your About Section sucks, you’re gonna struggle:
✳️ To get responses to your Direct Messages
✳️ To have people Connect with you or Follow you
✳️ To convince potential clients to subscribe to your newsletter
✳️ Or to book a call with you
Let’s dive into how to turn your About into a Client Attraction Engine.
1. The First Two Lines Gotta “Hook” ’em
Your first two sentences must grab attention and spark curiosity.
The goal is to get your visitor to click “see more…”
You’re not in any way trying to pitch or persuade yet.
You just want to get them wanting to read more of your About.
Here’s an example:
During the past 3 years, I helped 53 businesses save $1,291,352 in insurance premiums.
Now, heading into 2023, I’m burned out.
A cliffhanger is created. Visitors want to click “see more…” to find out what happened next and why you’re burned out after 3 years of success.
2. Share Your Short “Why” Story
Great… your visitor clicked “see more…”
Before you dive into who you help and what you do, tell ’em briefly about your “Why”.
Over the past three years I’ve gone to battle with insurance underwriters to help my clients save money on insurance during challenging times.
Yes, I feel burned out at times, but I’m energized about my mission to help independent businesses owners grow and thrive.
This sure beats:
“I’m an insurance agent.”
3. Who Do You Help?
Now take 2-3 sentences to explain exactly Who you help and how you help them.
Don’t be afraid to call out your “Perfect Fit” client…
And repel those who aren’t a fit for you.
“I help Commercial Specialty Trade Contractors- HVAC, Plumbing, Electrical, Excavation- with 25-200 employees- effectively reduce job site injuries and lower their Work Comp insurance costs on average 37%.”
4. Share Proof of Results
After you reveal Who you help and how you help them, it’s now time to prove it.
This helps to persuade your visitor that you’re credible and outs you on the path to earning trust.
You can share:
✳️ Testimonials
✳️ Names of clients you’ve helped that your “Perfect Fit” prospect would recognize
✳️ Number-based specific results you helped clients achieve.
” During the past three years working with Amazing Risk and Insurance Services, ABC Mechanical slashed lost-time work injuries costs 57% and as a result reduced annual Work Comp premiums costs from $331, 563 to $182, 756.” – John Travers, CFO- ABC Mechanical
5. Wrap It Up with a Call To Action
Alright, good job so far.
You “hooked” ’em into reading.
You shared your Why.
And Who you help and how you help them.
You delivered solid Proof.
Now it’s time to wrap things up and convert them.
Here’s a formula you can use to craft an effective Call To Action.
“If you want to effectively reduce your Work Comp costs [outcome] without the headaches, frustration, and confusion of bidding your insurance with a parade of insurance agents, [pain] on your upcoming January 1 insurance renewal, [timeframe] schedule your Work Comp Risk and Insurance Session today and I’ll show you my 7-Step Work Comp Cost Reduction System.”
Quick Recap:
Follow these five steps to turn your LinkedIn Profile About Section into a Client Attraction Engine.
1. Hook ’em and get ’em reading
2. Share your Why
3. Explain Who you help and How you do it.
4. Give ’em solid Proof
5. Ask ’em to Take the Next Step with Your Call To Action.
Need help crafting your About Section and turning your LinkedIn Profile into a Client Attraction Engine?
Let’s talk.
I invite you to schedule a LinkedIn Profile Diagnostic Session.