There are only two types of LinkedIn Profiles:
1. A Profile that Costs you Business.
2. A Profile that Attracts Business.
Your Profile costs you business if it fails.
- Fails to Grab Attention.
- Fails to connect with your “Perfect Fit” potential clients.
- Fails to talk about the problems and challenges of your prospects.
- Fails to ask prospects to take the next step.
Let’s look at the six key ways to turn your LinkedIn Profile into a Client Attraction Engine.
1. Jump-Start Your Activity
If you aren’t getting prospects to visit your Profile, you have ZERO chance of converting them into a lead.
Your consistent activity is what drives people to check out your Profile.
Make your LinkedIn activity a daily habit.
Start with adding insightful comments on clients’, target prospects’, and strategic partners’ posts.
Make commenting on LinkedIn a daily habit. Commenting on 5-10 posts a day puts you in the LinkedIn game.
As you gain traction on content that engages, begin to post your own content. (Stay tuned- an upcoming newsletter will dive into LinkedIn Content Creation)
2. Attention Grabbing Headline in Background Banner
The first big visual element your Profile visitors see is your Background Banner.
It must grab attention instantly. Think of how a billboard grabs your attention when you’re cruising along at 75 miles an hour on the Interstate.
The Background Banner acts as a pattern interrupt. It changes the thoughts happening in the reader’s mind.
Elements of an effective Background Banner include:
Your brand colors and fonts. Keep your message and image consistent.
A benefit-driven or curiosity-provoking short headline that prompts the reader to want to learn more.
Consider including your company logo.
Add a photo of you speaking to a group to add credibility.
Use Canva or PicMonkey to create your Background Banner.
Or hire a gig on Fiverr to knock it out.
3. Gotta Have a Headline… Not a Title
Your Profile Headshot Photo and Headline follow you all around LinkedIn.
When you comment.
When you post.
When you show up in search.
To capture leads and move potential clients to engage with you off of LinkedIn, it takes more than your Title and Company.
Your Headline has to “Hook” ’em.
Your Headline must answer three key questions:
- Who you are
- Who you help.
- What you do.
Check out this past newsletter to grab the Headline Worksheet to brainstorm Headline ideas.
4. First “Quick and Easy” Call To Action
Earlier this year, LinkedIn rolled out “Creator Mode”.
Creator Mode gives you the ability to publish a LinkedIn Newsletter and conduct LinkedIn Lives.
And it gives you two HUGE tools to boost capturing leads on your Profile.
1. You have the ability to add 5 Topics or major hashtags you talk about or want to be known for. These 5 hashtags show up right below your Headline.
2. You can add a live link to your newsletter sign up / download Landing Page.
5. Ask Again in The Featured Section
Your LinkedIn Profile has limited visual elements.
You have your Background Banner.
And your Featured Section.
Many people squander the opportunity to make an impact with their Featured section.
They simple add links to LinkedIn posts that have no eye-catching graphics.
In your Featured Section you can add branded graphics, a short Call To Action, and link to your newsletter, download, or Schedule a Call.
It’s best to keep the options to three links so they all show up without having to scroll.
Also, too many options confuse people and confused prospects don’t take action.
6. Give ’em The Meat in Your About Section
Now if your Profile hasn’t captured a lead from the five previous elements, you have one last shot to move prospects to take action.
Your About section gives you the opportunity to tell your story.
But it’s NOT about you.
It’s all about your “Perfect Fit” client.
It starts with an opening “hook” to get them to click “… see more”
Then you highlight the big pain that your “Perfect Fit” client is struggling to solve.
And poke this pain.
What it’s costing your client to live with it.
Plus the ongoing costs of living with the pain and doing nothing.
Now, it’s time to briefly describe your unique process of solving the problem.
Follow this up with a short testimonial blurb from a client.
And end your About section with a clear, simple Call To Action.
The Six Steps to Turn Your LinkedIn Profile into a Lead Generating Landing Page
1. Get Active on LinkedIn- Comment, Create Content to spark Profile Visits.
2. Create a Background Banner Billboard to interrupt your visitors.
3. “Hook” ’em with your Headline
4. Fire up Creator Mode to have Top Of Profile Call To Action
5. Amp Up Your Brand Visual Impact and Call To Action in Your Featured Section
6. Turn your About section into a mini-sales page to sell taking the next step.
Need Help Turning Your Profile into a Lead Generating Landing Page?
I invite you to schedule your LinkedIn Profile Diagnostic Session.
Let’s talk about how to turn your Profile into a Client Attraction Engine.